If you manage digital workflows in 2025, chances are you’ve bumped into Zapier vs Make (formerly Integromat), vs or Integrately. These tools promise the same thing—automation without code, fewer repetitive tasks, and a smoother business engine.
But they’re not created equal.
I’ve spent a good amount of hands-on time with all three, wiring them into marketing stacks, CRM systems, AI tools, and real-time notifications. Below is my honest, practical breakdown of how they perform today.
⭐ Quick Verdict
Zapier = Best for simplicity and rock-solid reliability
Make = Best for visual builders, complex workflows & advanced users
Integrately = Best for affordability & quick one-click automations
But depending on your business size, technical comfort, and the complexity of your automations, the “winner” can shift.
🔍 Comparison Table Zapier vs Make vs Integrately
Feature
Zapier
Make
Integrately
Ease of Use
⭐⭐⭐⭐⭐
⭐⭐⭐⭐
⭐⭐⭐⭐
Best For
Beginners, SMBs
Power users, complex workflows
Budget-conscious users
Workflow Style
Linear “Zap” builder
Full visual canvas
Step-based, simplified
Integrations
7,000+ apps
1,500+ apps
1,000+ apps
Pricing
Higher
Moderate
Low
Strengths
Reliability, huge app library
Flexibility, visual automation
Cost-effective, fast setup
Weaknesses
Can get expensive
Learning curve
Fewer complex options
⚡ Zapier: The Automation Veteran
Zapier is the automation tool most people meet first—and for good reason. It’s clean, predictable, and incredibly stable.
What I liked
Workflows rarely break, even with heavy usage
The biggest integration library on the market
Perfect for teams who want “set it and forget it” reliability
Zapier shines when you want automation without drama. It just works.
What could be better
The pricing jumps quickly when you need multi-step Zaps or higher task limits. For small businesses, it’s fine; for scaling teams, Zapier can get pricey.
🎛️ Make: Automation Powerhouse for Pros
Make.com is the opposite of Zapier’s simplicity—it’s deeper, more flexible, and wildly visual.
What I liked
Gorgeous visual scenario builder
Handles branching logic, loops, routers, scheduling, and complex logic
More affordable at scale
If you think of automations like flowcharts, Make will feel natural. It gives you control Zapier doesn’t.
What could be better
The learning curve can surprise new users. If you’re not comfortable with logic or multi-layer workflows, the interface may feel overwhelming.
💸 Integrately: Affordable, Simple, and Underrated
Integrately doesn’t get the same attention as Zapier or Make, but it deserves a spot in this comparison—especially for users watching their automation budget.
What I liked
Very affordable pricing (cheapest of the three)
Quick one-click workflow templates
Good for saving time on setup
If you’re building straightforward automations (e.g., form → CRM → email), Integrately gets the job done without overcomplicating anything.
What could be better
It’s not built for complex, multi-branch scenarios. Also, while the app directory is growing fast, it’s still smaller than Zapier’s.
🧠 Which Tool Should You Choose?
Here’s a simple rule of thumb:
✔ Choose Zapier if:
You want the easiest possible automation experience
