Choosing the right website builder these days feels a bit like standing in a store aisle full of identical pasta brands — everything kind of looks the same until you start reading labels. Wix, vs Squarespace, vs and Webflow are three of the biggest names in this space, but each of them targets a slightly different type of user.
Since I regularly test tools for Tool Audit Pro, I’ve spent enough time with all three to understand their quirks, strengths, and the small annoyances that don’t show up in glossy marketing pages. Below is a simple, no-nonsense breakdown to help you figure out which one actually fits your style, skills, and goals.
Quick Comparison Table Wix vs Squarespace vs Webflow
Feature
Wix
Squarespace
Webflow
Ease of Use
Very beginner-friendly
Smooth & intuitive
Steeper learning curve
Design Flexibility
High
Medium-High
Very high (near full-control)
Templates
900+
160+ premium designs
1,500+ (official + community)
Best For
Beginners, small businesses, simple sites
Creatives, portfolios, brands
Designers, advanced users, custom sites
SEO Tools
Solid built-in SEO features
Strong SEO, structured content
Excellent advanced SEO control
E-commerce
Good for small stores
Very polished for creatives
Excellent for scaling
Pricing
Budget-friendly
Mid-range
Higher but flexible
Custom Code
Limited
Very limited
Full custom code freedom
Wix: The All-Rounder That Makes Website Building Feel Easy
If you want to build a website without feeling like you’re learning a whole new language, Wix is the friendliest start. The drag-and-drop editor is as simple as stacking blocks, and you don’t need design skills to make something that looks good.
Why Wix stands out
Hundreds of ready-made layouts for every niche
A massive library of apps and add-ons
Great for small businesses, restaurants, freelancers
Lets you move elements almost anywhere
But here’s the catch: with all that freedom, it’s surprisingly easy to make your design look messy if you’re not careful. For users who want absolute structure, Wix can feel too flexible.
Best for: Beginners, small teams, and anyone who wants zero technical friction.
Squarespace: Clean, Beautiful Design Without the Overthinking
If your goal is to launch a clean, minimal, design-forward website that looks like it came straight from a digital branding agency, Squarespace is your best friend.
Squarespace’s templates are honestly some of the nicest in the website-builder world. You don’t get as much design freedom as Wix, but the restriction works in your favor — you can’t really “break” a design.
What I like about Squarespace
Perfect for photographers, artists, and portfolios
Beautiful typography out of the box
Solid blogging tools
Superb for visual brands
Simple, structured editor
Squarespace does limit your ability to place elements wherever you want. If you’re the type who wants pixel-perfect positioning, this might feel a bit too controlled.
Best for: Creatives, portfolio sites, minimalist brands, and polished business websites.
Webflow: The Builder for People Who Want Total Design Control
If Wix feels like child’s play and Squarespace feels too limiting, Webflow is the playground for anyone who wants serious creative power without touching server-side code.
Webflow sits somewhere between a website builder and a full web design tool like Figma, with interactions, animations, and CSS-level customization built right in.
Where Webflow shines
Almost complete design freedom
CSS-like controls without writing CSS
Professional animations & interactions
Ideal for agencies, designers, and custom-built websites
Clean code output and strong SEO tools
The downside? It’s not for beginners. Webflow takes time to understand — but once you do, you won’t want to go back.
Best for: Designers, advanced users, digital agencies, and businesses needing custom layouts.
Which One Should You Choose? My Honest Take
If I had to break it down based on the people I talk to most, here’s how I’d choose:
If you want pure simplicity: Choose Wix
If you want your site to look professionally designed with minimal effort: Choose Squarespace
If you want full creative freedom and plan to scale: Choose Webflow
Truthfully, there’s no “wrong” option here — it all comes down to how much control you want and how much time you’re willing to invest.
Final Verdict
Wix is perfect for quick setups and small business websites.
Squarespace wins for branding, portfolios, and aesthetic storytelling.
Webflow is the power tool for designers and anyone who wants complete creative control.
