If you’re building landing pages to grow your audience, two names often rise to the top: ConvertKit VS Leadpages. Both tools serve creators, entrepreneurs, and small businesses—just from slightly different angles. ConvertKit excels at email marketing with simple landing pages built in, while Leadpages focuses heavily on high-converting, customizable landing pages backed by advanced marketing features.
After testing both platforms recently for a few of my own campaigns here at Tool Audit Pro, I noticed big practical differences that most reviews don’t talk about. So in this breakdown, I’ll walk you through what actually matters: ease of use, design power, conversions, pricing, and which one suits which type of creator.
Let’s dive in.
ConvertKit vs Leadpages: Quick Comparison Table
Feature
ConvertKit
Leadpages
Core Strength
Email marketing + automation
High-converting landing pages
Landing Page Templates
Clean, minimal, creator-focused
Large library, modern, conversion-optimized
Customization
Limited but simple
Very flexible drag-and-drop builder
A/B Testing
Only on higher plans
Included on Pro plan
Integrations
Strong with creator tools
Strong with marketing & sales tools
Pricing
More affordable
Higher cost for full features
Best For
Bloggers, creators, newsletter-focused businesses
Marketers, advertisers, and businesses wanting sales funnels
ConvertKit built its reputation on being a creator-first email marketing platform, but its landing page builder has improved a lot over the past few years. It’s not flashy, but it is incredibly easy to use.
What I Liked
Extremely clean templates designed for creators (ebooks, newsletters, mini-courses)
Fast setup — you can build a page in under 10 minutes
Seamless email automation once someone signs up
Free plan includes unlimited landing pages
Built-in deliverability for digital downloads
Where It Falls Short
Customization is limited
No drag-and-drop builder (more style presets than freeform design)
A/B testing only available on paid plans
Who It’s Best For
If you’re a solo creator, blogger, or newsletter writer, ConvertKit gives you everything you need without overwhelming you. It’s the best pick if email is the heart of your business.
You’re a creator, blogger, or newsletter publisher
You want simple, clean landing pages that connect to email automation
You prefer a tool that’s easy and affordable
Choose Leadpages if:
You need highly optimized landing pages for ads or sales funnels
You want maximum customization and testing features
Conversions are your top priority
Final Verdict: ConvertKit vs Leadpages
Both ConvertKit and Leadpages are excellent — just for different reasons.
If you’re building a creator-focused business where email is your main growth engine, ConvertKit is the clear winner. If your business depends on high-performance landing pages, custom designs, and A/B testing, Leadpages will pay for itself quickly.
In short:
ConvertKit → Best for creators and newsletters
Leadpages → Best for marketers and conversion-focused campaigns
