If you’ve ever tried to design a logo from scratch, you already know the struggle — too many choices, not enough direction, and a lot of second-guessing. AI logo generators have stepped in as a simplified alternative, and two names come up more than most: Looka vs Logo.com.
Both tools promise professional, ready-to-use logos in minutes, but they take surprisingly different approaches. After testing both platforms hands-on, here’s my honest breakdown to help you decide which one gives you the best value — and the best final design.
What Makes Looka and Logo.com Different?
While both platforms fall under the “AI logo generator” umbrella, their strengths don’t overlap as much as you’d expect:
Looka leans into visual polish, premium templates, and brand kits tailored for new businesses that need an identity they can roll out instantly.
Logo.com prioritizes speed, simplicity, and affordability — a fast path to a clean business logo without the extra fluff.
The real question is: Which one aligns with your workflow and branding goals?
Side-by-Side Comparison Table
Feature
Looka
Logo.com
Ease of Use
Modern, guided design flow
Very simple and quick
AI Suggestions
More polished, style-driven results
Clean but less stylistically diverse
Customization
High — fonts, colors, layouts, symbols
Medium — mainly preset adjustments
Brand Kit
Extensive: business cards, social kits, more
Limited but functional
Export Quality
High-res + full brand assets
Good basic exports
Pricing
Higher; one-time brand kit fee
Budget-friendly subscription model
Best For
Startups wanting premium branding
Solo creators needing quick, affordable logos
Looka Review: Premium Branding Without Hiring a Designer
Looka positions itself as an AI logo maker built for people who want everything — not just a logo, but a full brand system.
Where Looka Shines
High-quality AI designs that look closer to agency work than typical logo generators.
An impressive Brand Kit that generates social banners, business cards, email signatures, and more.
A customizer that feels intuitive yet powerful enough to fine-tune every detail.
If you’re starting a business and don’t have a designer, Looka gives you a package that looks like you hired one.
Looka Limitations
It’s not the cheapest option.
Some templates feel a bit too polished in a “startup-tech” aesthetic, depending on your industry.
Logo.com Review: Fast, Friendly, and Easy on the Wallet
Logo.com goes for simplicity and speed. You tell the AI your business name, industry, and preferences — and it delivers clean, usable logos almost instantly.
Where Logo.com Excels
Affordability is its biggest competitive edge.
The workflow is incredibly fast, great for people who want a logo done in minutes, not hours.
The platform includes basic brand assets like social media files without overwhelming you.
Logo.com Limitations
The results tend to look simpler and less stylized compared to Looka.
Customization options are more limited — you work mostly with presets.
Looka vs Logo.com: Which One Should You Pick?
Here’s the easiest way to decide:
Choose Looka if:
You want a premium logo that feels “designer-made.”
You need a full branding suite.
You’re building a startup, agency, or business with a strong visual identity.
Choose Logo.com if:
You’re on a budget or launching a quick side project.
You prefer a fast, straightforward tool.
You need something clean, simple, and ready to use instantly.
